While many major pizza brands faced declining sales in 2024, Mountain Mike’s Pizza stood out as a success story. With a 5% increase in sales and a 7% growth in unit count, the California-based franchise proved that investing in the in-store experience and community connection still wins in a digital-first world.
In a recent interview on Take-Away with Sam Oches, Mountain Mike’s CEO Jim Metevier pulled back the curtain on how the brand continues to thrive—despite industry headwinds. From tackling the loneliness epidemic through warm dining room experiences to building a franchisee network aligned with long-term growth, Jim shares the core values and strategies driving Mountain Mike’s forward.