Mountain Mike’s stands out even in the booming pizza category
Mountain Mike’s Pizza has again landed in the prestigious annual Franchise Times Top 200+ ranking, climbing 15 spots thanks to a nearly 11% spike in franchise growth.
The Franchise Times Top 200+ evaluates the 500 biggest franchise brands in the U.S. to compile its annual listing. Companies are judged on systemwide sales for the previous year during a 5-month research process. Among the data considered, each brand’s most recent Franchise Disclosure Document (FDD) is reviewed. This year is the 21st year for the annual ranking.
According to Franchise Times:
One sit-down concept bright spot was No. 255 Mountain Mike’s Pizza and its 10.9 percent growth, which President and COO Jim Metevier said was driven in part by digital investments, including a new consumer-facing website.
“Before, when you looked at it, it wasn’t the look of a leader,” said Metevier of the brand’s previously “clunky” website. Design and functionality were emphasized, along with the integration of third-party delivery providers into the point-of-sale system. Mountain Mike’s is also the official pizza of the San Francisco 49ers, from which it “got a lot of traction in Q4,” said Metevier.