Most pizza franchises saw increased sales throughout 2020 and the first half of 2021, as large-scale COVID-19 shutdowns fueled demand for affordable luxuries that could be enjoyed at home. The pizza brands that profited most were those that maximized the socially distanced customer experience through effective take-out and delivery systems. Another key success factor: making it easy to order pizza …
Chris Britt and Ed St. Geme on Mountain Mike’s
Chris Britt and Ed St. Geme became principal owners and co-CEOs of Mountain Mike’s Pizza in 2017. By the end of 2018 (year of the California-based brand’s 40th anniversary), new restaurants were already opening twice as fast as before. Mountain Mike’s now has locations operating or developing in eight states, with more soon to come: the total number of restaurants …
Success During COVID-19
The Pizza Category During the COVID-19 Pandemic For all that the economy has suffered due to COVID-19, several industries and brands have seen increased sales throughout the pandemic. Pizza is one of the industries, and Mountain Mike’s is one of the brands. When restaurants closed to dine-in business in early 2020, carryout and delivery orders multiplied, and brands that already …